Our History
In 1991, we established a new firm named Pooja Enterprises, dedicated to producing items for Sukhdev Impex Pvt Ltd.
Sukhdev Impex Pvt. Ltd. has been in the business of making sports goods since 1960. We add a new dimension to the entire sports business by targeting a wide range of customers.
Our outstanding customer relations are core to our daily and ongoing objectives. It’s our utmost responsibility to try & understand the customer needs with the sense of urgency & understanding. Our specialist technical knowledge in manufacturing sports products is backed up by traditional manufacturing skills coupled with the marvel of new technology.
This has been admirably cushioned by a dedicated workforce and our commitment to serve our esteemed customers. The entire team of Sukhdev Impex Pvt. Ltd. realize the importance of word quality and the need, to provide with the product that you will feel proud to purchase and the team jells together.
Sukhdev Impex Pvt. Ltd.’s product line includes Hockey Sticks, Cricket Bats, Soccer Balls, Rugby Balls and protective Equipment. Every product is designed & manufactured in different department headed by skilled employee. Sukhdev Impex Pvt. Ltd growth is rooted in the fundamentals – Strong product Line, Competitive Price, Dedicated Employees.
Our greatest reward of relentless growth is the immense confidence generated amongst the rapidly growing family of customers through our no compromise policy on quality front.
Technology
ALFA Hockey is an industry-leading manufacturer of field hockey sticks and accessories.
At ALFA Hockey a huge effort is put in the Research & Development to provide our athletes with world-class sticks for ever-changing and demanding requirements of the athletes to keep them a step ahead of others and to let them just enjoy the game.
The wooden sticks are made of high quality and durable Malbiri. Our wooden hockey sticks have been tried and tested for a decade. They are still the most powerful and long-lasting for tough and uneven terrains.
ALFA Hockey is India’s finest and most advanced composite hockey sticks manufacturer. The sticks are made end to end at the ALFA factory.
The sticks are manufactured using the leading machinery and our handcrafted to perfection.
The ALFA Hockey sticks are available in all the sizes and moulds for the ever-changing needs of the athletes.
ALFA Hockey has more than 12 different types of mould available to perfect your game I.e low bow, mid bow, extreme bow etc.
The composite field hockey sticks are made of the most optimum quality of fibreglass, kevlar and industry-leading carbon.
All the composite hockey sticks are customised to the athlete’s requirement making it the only hockey manufacturer in the world to offer so.
ALFA Hockey has been manufacturing the world-class hockey equipment for more than 50 years.
With every product, we manufacture goes through the optimum R&D, finest fabrics, state of the art technology and sheer dedication and hard work.
So you can and you will.
CHASE THE DREAM.
